How to create email widgets to integrate with your mailing platform campaigns

Want to add personalized recommendations to your existing mail application? Not a problem. This step-by-step guide will give you everything that you need to know to add recommendations to your campaign.

To get to the email widget tool we will start from the website monitor dashboard which is underneath where you would usually go to set up your campaigns. Select Email Widgets. This will then take you to a screen where you can check if your email marketing tool is listed on the featured integrations. If not, don’t worry! Bunting integrates seamlessly with many email marketing tools to provide personalized recommendations to your marketing campaigns with ease. Next click Create Widget to get started.


Above is a step by step guide of what to do to set up your advanced email widgets with everything from Click Through Parameters to an optional setting of Stripping all other parameters from the URL.

However, if you want to keep it simple with just adding the recommendation widget content that’s fine, too! Just select the option that you want to be sent to your audience and select your Email Marketing Tool.

Next, you can style your recommendations using the Widget Designer and the preview of your recommendations at the bottom of the page.

Once you are happy with the styling of your recommendations click Save Changes. On the next screen you will see the recommendation widget code; all you need to do is select all of the code and copy it. Find the relevant email campaign within your email tool and paste it into a code or html editor.


In the example above we are using MailChimp, but the implementation is similar across most email platforms. Save this within your email editor and you are done. You now have an email campaign from your provider with added personalized recommendations!