Guide to Merge Tag Conditional Statements

Conditional statements allow you to easily implement basic logic into your behavioural targeting actions and webpage widgets. This will allow you to harness greater control over what appears to your website’s visitors. Let’s say you have a lightbox, an email, or a banner, that will appear to a certain group of visitors. You may want […]

By: Stephen Tucker 8th Jan 2016

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Profile Tags Explained

Profile Tags allow you to group and identify visitors based on values passed through URLs to your site. For example, let’s say you advertise in a magazine, and your magazine advert promises a 10% discount to all readers. Wouldn’t it be great to show that discount code and a unique welcome message to visitors who […]

By: Stephen Tucker

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Adding a Countdown Timer to an Email

Adding a Countdown Timer to An Email When creating behavioural targeting emails you can add a countdown timer to add urgency. To do this, amend the field ‘Countdown’ with one of the following values: A numerical value between 1 and 8765 represents a countdown in hours from the time the email is sent. 8765 is […]

By: Stephen Tucker

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Guide to segment conditions

You can segment your visitors in a multitude of ways, to target specific actions to a specific audience. You create a segment comprising of one or more segment conditions. These are explained below. Browsing Related Metrics

By: Stephen Tucker

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Getting a dynamic value from your website

Getting a dynamic value from your website There are times when you may wish to include dynamic content that your website recognises into Bunting actions. Examples include time-sensitive discount codes, unique for every visitor, within banners, lightboxes and cart abandonment emails. To do that you can insert GET calls. GET call syntax The syntax you […]

By: Stephen Tucker

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What if I exceed my page view limit?

What if I exceed my page view limit? Bunting is priced based on the number of page views and emails you send every month. You can see your pricing plan by clicking here, or by clicking on the page views link at the top right hand corner of the Bunting admin panel. Whenever you exceed […]

By: Stephen Tucker

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What is a Control Group?

What is a Control Group? Control Groups are portions of your visitors who are not exposed to the sales material presented by Bunting. They represent your website as it would be performing without Bunting. Control Groups allow you to accurately measure improvements (or drops) in your bottom line sales. The Site-wide control group By default […]

By: Stephen Tucker

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Distinguishing a click fraudster from an indecisive shopper

Distinguishing a click fraudster from an indecisive shopper When a suspect appears on your Bunting account you will see an itemised history of their click activity to your ad campaigns. Records in red text show that the visit began by clicking one of your paid ads, whereas records in green are via an entry point […]

By: Stephen Tucker

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