How to set up a split test and measure the results!

When you create a piece of content with Bunting, you run through a 3 step process, Visitor targeting > Content > Measure Impact. To set up split testing, all you have to do is change the drop-down under “Run a split test to measure impact?” on the Measure Impact page to Yes and let Bunting do […]

By: Andy Alban 20th Jul 2018 Tags: , , ,

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How to add Urgency Messaging Tutorial

How is Urgency Messaging used? This is a step by step tutorial on how you can setup Urgency Messaging using only the Visual Editor. Urgency messaging invokes a fear of missing out, making a person act quickly. This means that a user is more likely to buy an item – they know it is running […]

By: Andy Alban 16th Jul 2018 Tags: , , , ,

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Adding hyperlinks in the Visual Editor

So you have already created a new piece of content using the Visual Editor or by using a default template. Now, you need to add a hyperlink to the relevant webpage. Not a problem. Here is all you need to do this: A piece of content setup that you want to add a hyperlink to. 📜 […]

By: Andy Alban Tags: , ,

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How do I use the Visual Editor?

What is the Visual Editor? The Visual Editor is a tool built into the Bunting Platform. It is a strong resource for creating and editing content for use within Campaigns. It allows the user to see the layout of the webpage and how the HTML elements are structured in order to display exactly which elements […]

By: Andy Alban 13th Jul 2018 Tags: , , ,

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I don’t know how to code, can I still create content?

Through the use of the Visual Editor within Bunting, users that do not have programming experience can create Campaigns without the need for writing a single line of code. When you create a New Campaign you have the option of whether to create the content from scratch or whether you want to use an in-built […]

By: Andy Alban Tags: , ,

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What is a Product Data Feed and why do I need it?

Product feeds exist as a way of defining what products are within your inventory. They include useful information such as the Product Name, Product Image, Stock Level, etc. Bunting can read this data to begin attaching statistical probabilities that a user will purchase a particular product, and is the core of how the recommendation algorithm […]

By: Andy Alban 11th Jul 2018 Tags: , , ,

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How to setup Multi Language support using Bunting?

How does this work? Using Bunting you can set up Multi-Language support with ease, allowing translation for specific countries for text content as well as currency for the specific country. This can be found from the within Bunting on a website monitor page. then selecting Settings to the right of the Performance button above the Personalisation Cloud settings. Setting […]

By: Andy Alban 10th Jul 2018

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What Product Recommendation algorithms are there?

Bunting offers many algorithms which can be applied to Product Recommendations, with each having certain levels of suitability for different pages of your eCommerce website. The following list details the algorithms and the uses for them: Adaptive – These are the default setting for recommendations from Bunting using a machine learning algorithm to detect what […]

By: Andy Alban 22nd Jun 2018 Tags: , ,

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Creating Lightboxes

Lightboxes pose a way to present additional information to your users after a certain event or trigger. In the context of Bunting, good uses for these tools are to create brand awareness (such as promoting a featured item specifically), reiterating unique selling points (such as the number of 5 star reviews), gaining feedback via forms, […]

By: Ben Smith 12th Jun 2018

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Can I still use Google Analytics if I install Bunting?

Can I still use Google Analytics if I install Bunting? Yes, of course! In fact, the first stage of the Measure Impact step is an option to turn on Google Analytics Event Tracking. Many of our clients still have Google Analytics and use it alongside Bunting. This allows them to make a more informed decision […]

By: Andy Alban

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