Home Knowledgebase Troubleshooting How do I make Bunting’s product page auto-installer work?

How do I make Bunting’s product page auto-installer work?

Bunting’s product page auto-installer searches for elements on your product pages that could reliably contain accurate information about your products. It is looking for product names and product image URLs, and searches your page for specific elements to find them.

The auto installer only works if at least one possible product name and one possible product image is found – so although your page will probably contain a <title> tag, the auto installer won’t work if no product image exists.

The elements it searches for are:

Product Names
Description & Example Also good for
The text within any element that has a ‘itemprop’ attribute of ‘name’

<h1 itemprop="name">T-shirt</h1>
Improving SEO
The ‘content’ attribute value of any meta tag with an ‘itemprop’ attribute of ‘name’

<meta itemprop="name" content="T-shirt" />
Improving SEO
The ‘content’ attribute value of any meta tag with a ‘property’ attribute of ‘og:title’

<meta property="og:title" content="T-shirt" />
Social media marketing
The text within the <title> element, cropping anything after a pipe “|” symbol

<title>T-shirt | This Is Removed</title>
Improving SEO
Product Images
Description & Example Also good for
The src of any image with an ‘itemprop’ attribute of ‘image’

<img itemprop="image" src="/tshirt.jpg" />
Improving SEO
The ‘content’ attribute value of any meta tag with an ‘itemprop’ attribute of ‘image’

<meta itemprop="image" content="/tshirt.jpg" />
Improving SEO
The ‘content’ attribute value of any meta tag with a ‘property’ attribute of ‘og:image’

<meta property="og:image" content="/tshirt.jpg" />
Social media marketing

Marketing Benefits

If your product pages don’t have one or all of these elements then there are other big benefits of taking a few minutes to add them. Some will improve your website’s search engine optimisation (SEO) by clearly telling Google what the product is, so it has a better chance of ranking higher. Others will help your social media efforts, by giving platforms like Facebook the correct product name and image to show in news feeds when people share your pages.

If you don’t want to conduct a manual install of Bunting – or even if you do, and just want to improve your website’s visibility – then we recommend updating your product page to show this information. More details on each element type can be found via the links below:


External resources


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Home Knowledgebase Troubleshooting How do I make Bunting’s product page auto-installer work?