What is a Product Data Feed and why do I need it?

Product feeds exist as a way of defining what products are within your inventory. They include useful information such as the Product Name, Product Image, Stock Level, etc. Bunting can read this data to begin attaching statistical probabilities that a user will purchase a particular product, and is the core of how the recommendation algorithm […]

By: Andy Alban 11th July 2018 Tags: , , ,

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What Product Recommendation algorithms are there?

Bunting offers many algorithms which can be applied to Product Recommendations, with each having certain levels of suitability for different pages of your eCommerce website. The following list details the algorithms and the uses for them: Adaptive – These are the default setting for recommendations from Bunting using a machine learning algorithm to detect what […]

By: Andy Alban 22nd June 2018 Tags: , ,

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Can I still use Google Analytics if I install Bunting?

Can I still use Google Analytics if I install Bunting? Yes, of course! In fact, the first stage of the Measure Impact step is an option to turn on Google Analytics Event Tracking. Many of our clients still have Google Analytics and use it alongside Bunting. This allows them to make a more informed decision […]

By: Andy Alban 12th June 2018

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How to filter recommendations by Brand?

How to filter recommendations by Brand? This can be implemented on variations in a recommendations content campaign in the Recommendations Settings. Here if you navigate to Content of Recommendations then Filters there is a Brand Filters drop-down. From here there are 2 options. Only show products from the following brands: or Hide products from the […]

By: Andy Alban

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How do I change the Product Recommendations algorithm?

Within the content section of the Product Recommendation, select the Product Recommendation Settings. If you go to the Content of Recommendations section there is an algorithm dropdown. This can be accessed from the following breadcrumb trail: Inactive/Active Campaigns -> Product Recommendation Campaign -> Content -> Product Recommendation Variation -> Recommendation Settings By default, this is […]

By: Andy Alban

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