How to create email widgets to integrate with your mailing platform campaigns

Want to add personalized recommendations to your existing mail application? Not a problem. This step-by-step guide will give you everything that you need to know to add recommendations to your campaign.

To get to the email widget tool we will start from the website monitor dashboard which is underneath where you would usually go to set up your campaigns. Select Email Widgets. This will then take you to a screen where you can check if your email marketing tool is listed on the featured integrations. If not, don’t worry! Bunting integrates seamlessly with many email marketing tools to provide personalized recommendations to your marketing campaigns with ease. Next click Create Widget to get started.

email-widget-steps

Above is a step by step guide of what to do to set up your advanced email widgets with everything from Click Through Parameters to an optional setting of Stripping all other parameters from the URL.

However, if you want to keep it simple with just adding the recommendation widget content that’s fine, too! Just select the option that you want to be sent to your audience and select your Email Marketing Tool.

Next, you can style your recommendations using the Widget Designer and the preview of your recommendations at the bottom of the page.

Once you are happy with the styling of your recommendations click Save Changes. On the next screen you will see the recommendation widget code; all you need to do is select all of the code and copy it. Find the relevant email campaign within your email tool and paste it into a code or html editor.

 

In the example above we are using MailChimp, but the implementation is similar across most email platforms. Save this within your email editor and you are done. You now have an email campaign from your provider with added personalized recommendations!


👋

By: Andy Alban 6th November 2018 Tags: , ,

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How can I preview my content on mobile? 📱

Whether you have been sent a preview link from the Bunting team or previewing a variation that you have set up for mobile you might immediately wonder why the content looks out of place. This is because it defaults to open in desktop mode if you are not using a phone. Don’t worry though there is a simple solution.

Right Click anywhere on the webpage and click inspect or use the internet browsers keyboard shortcut. In Chrome  this is (Cmd + Shift + I). This will bring up the inspector and developer tools. Once this window appears click the mobile and tablet symbol at the top left and you can now view your content as it would appear on the device shown at the top on the screen.

Note: Sometimes the page may need refreshing to display the mobile version of the website.

By: Andy Alban 1st October 2018

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How to whitelist Bunting?

Do you have any services that are blocking Bunting, maybe due to a firewall or security protocol?

Not a problem!

We now have fixed NAT gateways for each availability zone in AWS, and the following should work as static IPs for outbound traffic going forward.

The following are IP addresses of our outbound traffic to European, African and Asian servers:

34.243.215.109
34.246.108.93
34.246.61.0

The following are IP addresses of our outbound traffic to North and South American and Australian servers:

54.233.169.127
18.228.21.99

All you have to do is whitelist all of these IP’s and Bunting will now be whitelisted.

We ask that that you to whitelist all of them in case any traffic needs to be redirected at any point.
These are fixed and static forever, and more will be added as Bunting adds more local availability zones in various continents.

By: Andy Alban 20th September 2018

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Feature List

Features List 🔥

Bunting contains a variety of features, many of which you can find detailed on the main Bunting website. A more exhaustive list can be seen below. Last updated: 26/7/2018

Content Creation Tools 

  • Product Recommendations Intelligent, data-driven product recommendations, which appear seamlessly as part of your website’s content. Drag-and-drop integration makes plugging them in a one-minute task.
  • Lightbox A popup you show to visitors containing information. Useful for preventing shopper exits, welcoming visitors to your site, and making important prompts. Your website is normally darkened in the background when a lightbox is being displayed.
  • Message Box A box that appears at one corner of visitors’ screens, containing text or images. Less obtrusive than a lightbox. Great for offering special offers, reassuring visitors, or prompting an action.
  • Message Bar A horizontal bar that appears a the top or bottom of visitors’ screens, containing a single line of text.
  • Targeted Email Sends a personalised email to individual visitors, or to your support staff, which can contain product recommendations, abandoned cart products and text.
  • Feedback Form A feedback form that appears within a Bunting lightbox. You can download the responses from your Bunting account into a spreadsheet.
  • Redirect Visitors Send visitors to other pages on your website when appropriate. A useful common example is redirecting an international visitor to a version of your website that is written in their language.
  • Exit Message Show visitors a message that only appears when they try to close their browser. When combined with a special offer, this can produce an effective method of preventing visitor exits.
  • Shopping Cart Email A lightbox that appears to visitors, offering to send the contents of their shopping cart to their email. Bunting handles the form and the email sending, allowing you to easily collect more email addresses for later targeting.
  • Webhook Bunting can send visitor data to any URL of your choice with a webhook, allowing you to easily integrate with your CRM, website, or any other tool of your choice.
  • Javascript Execution Have Bunting execute a piece of Javascript that you give it.

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By: Andy Alban 26th July 2018 Tags: ,

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Installation checklist

The purpose of this checklist is to give you assurance that every component of Bunting was installed correctly. This will give you troubleshooting advice about how to double-check and resolve any issues that might crop up.  It’s useful to do this immediately after completing the install to give peace of mind that you’re ready to begin using Bunting.

At a high level, the following should be checked:

  1. Conversions are being tracked by Bunting.
  2. Abandoned Carts are being tracked.
  3. Products in your XML feed match those on your website.
  4. Page specific Visitor Targeting will work correctly.
  5. On the Homepage.
  6. On the Category pages.
  7. On the Product Pages.
  8. On the Cart page.

Firstly, let’s deal with conversions. 💰

If you have installed the Conversion Complete Page script. Go ahead and do the following test:

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By: Andy Alban Tags: , , ,

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Adding Recommendations – Quick Guide

Product Recommendations are powerful. Not only can they increase conversions, and bump up each user’s average order volume, they excel in keeping users engaged and committed to browsing through your website.

In this tutorial, we’ll be running through each and every step needed to set up powerful recommendations that do their job from day one, but also get smarter all the time!

Step One – Setting Up Visitor Targeting

Go to your Bunting Dashboard.

Select Inactive Content under Personalization Cloud.

Choose the Create New Campaign button, then From Scratch.

Visitor Targeting is the first essential piece in performing a good test. This is a way of defining who exactly will see your content.

Once the targeting rules have been setup click On To The Next Step to continue.

Step Two – Creation

Let Bunting do the hard work for you, and use the in-built recommendations in the content section. To do this, select it from the content list.

Selecting Product Recommendations

Adding Buntings powerful pre-made Product Recommendations

Our Visual Editor will appear, and it will ask you where you would like to place your product recommendations. If you move your mouse over your website’s elements, you’ll see a blue marquee appear.

Click on one of the elements on your website.

There will be options asking where you would like the product recommendations to appear.

Here you have various options. Select the option most suited to where you would like your recommendations to be positioned.

If you need more information on placing content within the Visual Editor, this guide will be a great help!

There you go! Your recommendations have been added and are ready to be styled for your website!

Step Three – The Look and Feel

Why have something that looks out-of-place on your website, when you can match the look-and-feel of the Product Recommendations exactly to your branding?!

Moving straight on from the last stage, click Preview and Edit. This will again bring up the Visual Editor where you can see the recommendations.

From here click the Cog  symbol in the top right of the screen and select Setting for Recommendations. Click okay if you are ready to proceed on the alert prompt.

We’re now in the underlying configuration for the Product Recommendations, which define both how they operate and look. For now, scroll down to the Widget Designer – Wizard.

Here you can change the variables which define your font and colours to suit your brand guidelines.

Widget Designer

Using the Widget Designer to style recommendations

Step Four – Setting up Split Tests

Split tests are a bedrock in gaining a solid insight into what your users really want. This can be done in the measure impact tab.

To start running the split test for the campaign, turn the Google Analytics Event Tracking to ON and the Run a split-test to measure impact dropdown to yes.

Finally, Save and Finish. Now you have Product Recommendations that have been styled to match the look of your site in a few minutes!

Step Five – Publishing Live

You are now ready to get product recommendations on your site!

All you have to do is head to Inactive Campaigns and, in the manage column, select the drop-down for your New Product Recommendations and click Activate. 

Publishing Content

Call to action to publish content within Bunting

By: Andy Alban 24th July 2018 Tags: , , ,

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How to add Urgency Messaging Tutorial

How is Urgency Messaging used?

This is a step by step tutorial on how you can setup Urgency Messaging using only the Visual Editor.

Common Sales Uplift of Urgency Messaging

Common Sales Uplift of Urgency Messaging

Urgency messaging invokes a fear of missing out, making a person act quickly. This means that a user is more likely to buy an item – they know it is running out, so they want it more.

Now the benefits of Urgency Messaging have been outlined, we can go ahead and start setting up our campaign for this.

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By: Andy Alban 16th July 2018 Tags: , , , ,

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Adding hyperlinks in the Visual Editor

So you have already created a new piece of content using the Visual Editor or by using a default template. Now, you need to add a hyperlink to the relevant webpage. Not a problem. Here is all you need to do this:

  • A piece of content setup that you want to add a hyperlink to. 📄
  • A URL (web address) that you want the content to point to. (It doesn’t have to be a button, it could be an image, text or any other element you want to link from.) 🔗
  •  2 minutes of your day! ⏱

Right-click on the element that you want to add the hyperlink to and select Edit Text/HTML. Next, before the content, type <a href="Add-URL-Here"> to add an anchor tag. Between the quotation marks, add the link address that you want to point to. Then close the anchor tag after the content by typing </a>

Depending on the styling of the website you may need to amend the color as shown in the demonstration below.  This is done by right clicking Edit Appearance -> Text then selecting the appropriate color.

Adding a hyperlink within the Visual Editor

Adding a hyperlink within the Visual Editor

By: Andy Alban Tags: , ,

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How do I use the Visual Editor?

What is the Visual Editor?

The Visual Editor is a tool built into the Bunting Platform. It is a strong resource for creating and editing content for use within Campaigns.

It allows the user to see the layout of the webpage and how the HTML elements are structured in order to display exactly which elements on the page can be edited. This is displayed to the user by outlining the element in blue and showing the class/id name. To begin editing all that has to be done is right-click the element and follow the menu.

Surely it must be more difficult than that? Nope, that’s it, and to show you just how quickly you can start creating content, we have created a simple example below. 😊

Inserting Content

Often the first place to start when using Bunting is to place personalised content within the Campaign. Great. How is this done? Either by using a ready-made template or from scratch.

Inserting-Product-Recommendations

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By: Andy Alban 13th July 2018 Tags: , , ,

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I don’t know how to code, can I still create content?

Through the use of the Visual Editor within Bunting, users that do not have programming experience can create Campaigns without the need for writing a single line of code.

When you create a New Campaign you have the option of whether to create the content from scratch or whether you want to use an in-built template.

These options with the addition of the Visual Editor and Widget designer allow users to create content without writing a line of code.

If you require any further information you can see the guide of how to use the Visual Editor here.

creating-content-without-code-gif

Getting started creating content with the Bunting platform.

By: Andy Alban Tags: , ,

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