How to add Urgency Messaging Tutorial

How is Urgency Messaging used?

This is a step by step tutorial on how you can setup Urgency Messaging using only the Visual Editor.

Common Sales Uplift of Urgency Messaging
Common Sales Uplift of Urgency Messaging

Urgency messaging invokes a fear of missing out, making a person act quickly. This means that a user is more likely to buy an item – they know it is running out, so they want it more.

Now the benefits of Urgency Messaging have been outlined, we can go ahead and start setting up our campaign for this.

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Adding hyperlinks in the Visual Editor

So you have already created a new piece of content using the Visual Editor or by using a default template. Now, you need to add a hyperlink to the relevant webpage. Not a problem. Here is all you need to do this:

  • A piece of content setup that you want to add a hyperlink to. 📄
  • A URL (web address) that you want the content to point to. (It doesn’t have to be a button, it could be an image, text or any other element you want to link from.) 🔗
  •  2 minutes of your day! ⏱

Right-click on the element that you want to add the hyperlink to and select Edit Text/HTML. Next, before the content, type <a href="Add-URL-Here"> to add an anchor tag. Between the quotation marks, add the link address that you want to point to. Then close the anchor tag after the content by typing </a>

Depending on the styling of the website you may need to amend the color as shown in the demonstration below.  This is done by right clicking Edit Appearance -> Text then selecting the appropriate color.

Adding a hyperlink within the Visual Editor
Adding a hyperlink within the Visual Editor

How do I use the Visual Editor?

What is the Visual Editor?

The Visual Editor is a tool built into the Bunting Platform. It is a strong resource for creating and editing content for use within Campaigns.

It allows the user to see the layout of the webpage and how the HTML elements are structured in order to display exactly which elements on the page can be edited. This is displayed to the user by outlining the element in blue and showing the class/id name. To begin editing all that has to be done is right-click the element and follow the menu.

Surely it must be more difficult than that? Nope, that’s it, and to show you just how quickly you can start creating content, we have created a simple example below. 😊

Inserting Content

Often the first place to start when using Bunting is to place personalized content within the Campaign. Great. How is this done? Either by using a ready-made template or from scratch.

Inserting-Product-Recommendations
Inserting Product Recommendations using the Visual Editor

Continue reading How do I use the Visual Editor?

I don’t know how to code, can I still create content?

Through the use of the Visual Editor within Bunting, users that do not have programming experience can create Campaigns without the need for writing a single line of code.

When you create a New Campaign you have the option of whether to create the content from scratch or whether you want to use an in-built template.

These options with the addition of the Visual Editor and Widget designer allow users to create content without writing a line of code.

If you require any further information you can see the guide of how to use the Visual Editor here.

creating-content-without-code-gif

Getting started creating content with the Bunting platform.