How to setup visitor targeting?

Do you have an idea for a Campaign that requires specific targeting constraints? 👨‍👩‍👧‍👦 🎯

Why not check out the Visitor Targeting section for your campaign. Here there are an extensive amount of conditions which can be added together to create rules. These rules are a criteria of statements that must be true in order for Campaign to be shown.

Let’s go through a few examples. There a few common scenarios which we will walk you through below:

– Such as only show the Campaign in question on the product page. This is very simple, to do all you have to is click the drop-down, then click More under Current Visitor Metrics then select Is Viewing a Product Page. 🛍️

Target campaign only on product page

– Target by device 📱– An example of this would be a campaign that only targets mobile or maybe if it is not equal to desktop (displays on tablets and mobiles).

Targeting non desktop visitors

– A campaign based on time of day 🕒

Content based on time of day

– Show content depending on the category of product being viewed – An example of this could be if you know a visitors favourite category is Jeans, show them that shiny new hero banner with your best-selling Jeans! 👖

Favourite category gif

– If they are not currently subscribed to email 📧 show a campaign to the user – This can be used to prompt the user to enter their email address for use in marketing campaigns.

Target users for email input

– If the user is not browsing in the local Country of the store then show different delivery information. 🚚🌎 – A common use case for this is a store offers free delivery in its own country and it isn’t to ship to other countries.

Targeting via Location

Have a great idea in mind? Want to see a list of all our targeting metrics? 🤓

There are so many metrics to setup niche and wonderful campaigns. We hope this was enough to get you started on your journey.

Visitor Metrics List

If you want to know more about chaining conditions, then click here: http://knowledgebase.bunting.com/guide-to-segment-conditions

 

How to set up a split test and measure the results!

When you create a piece of content with Bunting, you run through a 3 step process, Visitor targeting > Content > Measure Impact.

To set up split testing, all you have to do is change the drop-down under “Run a split test to measure impact?” on the Measure Impact page to Yes and let Bunting do all the hard work for you. Once you have done this click Save Changes and you are ready to start collecting Results when your Campaign is Activated.

Running a split test demonstration

Running a split test within the Bunting platform.

Where can I see the Results?

In the campaign lists within Bunting when a split test has been set up for the campaign you can see the results on the right-hand site similar to the image below.

If the Split test has not yet reached its confidence target within Bunting then it will still display that the split test between variations is still active.

If you click on one of these split test result figures it will take you to the Split Test Results page for that campaign and will display all the available metrics:

  • Converted Visitors
  • Revenue
  • Cart Products per Visitor
  • Visits per Visitor
  • Average Visit Duration
  • Bounce Rate
  • Product Views per Visit
  • Page Views per Visit
Split Test Results Page

Image showing split test results page within Bunting.

You can even select a specific variation to see the results for that variation at a much more granular level. Showing a graph of results as well as a history of the variation’s performance.

There is an advanced option to alter the amount of traffic that is able to view the split tests. The default for this is 50/50, but this can be catered to the specific campaign you are testing.

Advanced Split Test Screen

Advanced Split Test Results Screen

 

In addition to this, the confidence target can be changed. This is the metric that is calculated by Bunting as the probability for that variation to be the most effective. Once this target is reached it will deactivate the other variations.

All of the traffic is then routed to the winning variation from the deactivated variations and the control group.

To ensure there are no false positives Bunting will only automatically end the split test and show this campaign to all visitors when the confidence target is reached with more than 200 conversions.

Note: Google analytics has been turned on for this Campaign to further measure the impact. If you want to read more about Google analytics event tracking and what information Bunting passes to it click here.