XML Schema Guide

Much of Bunting’s power comes from its knowledge of your products, and its ability to cross reference them with visitor profiles. You should now select a method of sending information about your products to Bunting.

Specification

Below are the specifications showing the mandatory, recommended and optional fields to allow your fields to be configured.

Benefits of using an XML within Bunting.

Unique Product Code <upc> Mandatory

The identifier for each product has to be unique within your account, and cannot be re-used. You can use any sequence of letters and digits for the product ID.

Type: Character Limit: Example Value: XML Example:
Text 250 Characters Max abc123 <upc>abc123</upc>
Important: Once a product has been submitted, the ID must not be changed when you update your data or be used for a different product at a later point in time.

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Installation checklist

The purpose of this checklist is to give you assurance that every component of Bunting was installed correctly. This will give you troubleshooting advice about how to double-check and resolve any issues that might crop up.  It’s useful to do this immediately after completing the install to give peace of mind that you’re ready to begin using Bunting.

At a high level, the following should be checked:

  1. Conversions are being tracked by Bunting.
  2. Abandoned Carts are being tracked.
  3. Products in your XML feed match those on your website.
  4. Page specific Visitor Targeting will work correctly.
  5. On the Homepage.
  6. On the Category pages.
  7. On the Product Pages.
  8. On the Cart page.

Firstly, let’s deal with conversions. 💰

If you have installed the Conversion Complete Page script. Go ahead and do the following test:

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What is a Product Data Feed and why do I need it?

Product feeds exist as a way of defining what products are within your inventory.

They include useful information such as the Product Name, Product Image, Stock Level, etc.

Bunting can read this data to begin attaching statistical probabilities that a user will purchase a particular product, and is the core of how the recommendation algorithm learns about your company.

What formats are supported?

We support XML and CSV/TSV formats.

What does it do?

This is where Bunting gains its knowledge of your products. This data is crucial to get the most value out of Bunting. A product feed with an updated index of products will allow the platform to provide much more efficiently.

Product feeds are ingested by default every 12 hours, and new products are then reasoned about.

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