Installation checklist

The purpose of this checklist is to give you assurance that every component of Bunting was installed correctly. This will give you troubleshooting advice about how to double-check and resolve any issues that might crop up.  It’s useful to do this immediately after completing the install to give peace of mind that you’re ready to begin using Bunting.

At a high level, the following should be checked:

  1. Conversions are being tracked by Bunting.
  2. Abandoned Carts are being tracked.
  3. Products in your XML feed match those on your website.
  4. Page specific Visitor Targeting will work correctly.
  5. On the Homepage.
  6. On the Category pages.
  7. On the Product Pages.
  8. On the Cart page.

Firstly, let’s deal with conversions. 💰

If you have installed the Conversion Complete Page script. Go ahead and do the following test:

Continue reading Installation checklist

My tracking code isn’t working

A common cause of this issue is when a Bunting user has multiple websites, and has copy/pasted tracking codes between websites.

Each website set up on Bunting has a unique tracking code especially for that site. Therefore, if you set up more than one website on Bunting then don’t copy across the tracking code from your other sites. Instead, go to the Installation page (under Setup) in your Bunting account, and get the new tracking code from there.

How can test my Bunting installation?

To test your Bunting installation on any page, simply get your website URL and append the following value:


For example:

An information popup will appear, containing all the data that is being sent from your website to Bunting. Your product pages should contain an indented section with the product ID, whereas your cart and conversion complete pages should also contain similar page-specific information.

Continue reading How can test my Bunting installation?

Triggered emails not being sent / arriving in inbox

Are email going into spam folder?

How to Diagnose: Check your inbox – are the emails landing in your spam folder? If the inbox is a Gmail account then check the ‘Promotions’ tab as, being promotional, Bunting’s triggered emails often land in here.

Explanation: Bunting’s triggered emails (abandoned cart, ‘we miss you’, etc) are promotional in nature, and email clients like Gmail will often categorise them as such. Likewise, email clients with spam filters set high might automatically redirect Bunting’s emails to the spam bin, depending on the wording you use in your email. For example, words like ‘sale’, ‘offer’, ‘discount’, etc will often trigger spam filters.

Orders aren’t being recorded correctly

Is the order code correct?

How to Diagnose: Get a copy of the order confirmation (‘thank you’ page) javascript code, as it appears on the website. Look for the value within the following variable

$_Bunting.d.uc = “value“;

Does this value match that on the installation page script within your Bunting account?

Explanation: The value of the $_Bunting.d.uc variable in your order complete ‘thank you’ page must not be edited, and must be the same as that detailed within the installation page on your Bunting account. Please update the script, ensuring that the $_Bunting.d.uc value is the same as on your installation page.

Product recommendations aren’t appearing on web pages

Is an A/B Test underway?

How to Diagnose: Find the segment containing the product recommendations, and click the ‘Split Test Experiment’ tab. If a test is underway, then this may be the reason. Also look at the action execution count under ‘Triggered Content’. If above zero then the recommendations are or have been displayed, which supports this reason.

Explanation: You are currently conducting a split test on your product recommendations, meaning that a percentage of your visitors, selected at random, are not seeing any recommendation content (called the ‘Control’ group). It is possible that you are one of the control visitors.

Continue reading Product recommendations aren’t appearing on web pages

Most popular / trending product recommendations show inaccurate results

Is order data being collected?

How to Diagnose: Within the affected website on Bunting, click ‘Visitor Profiles’. If the tab ‘Converted Visitors’ doesn’t contain any visitors then the conversion tracking script may not have been installed correctly.

Explanation: Bunting bases popular product recommendations on the number of times they’ve been ordered over the last day (labelled ‘trending’), week or month.

Continue reading Most popular / trending product recommendations show inaccurate results