My tracking code isn’t working

A common cause of this issue is when a Bunting user has multiple websites, and has copy/pasted tracking codes between websites.

Each website set up on Bunting has a unique tracking code especially for that site. Therefore, if you set up more than one website on Bunting then don’t copy across the tracking code from your other sites. Instead, go to the Installation page (under Setup) in your Bunting account, and get the new tracking code from there.

How can test my Bunting installation?

To test your Bunting installation on any page, simply get your website URL and append the following value:


For example:

An information popup will appear, containing all the data that is being sent from your website to Bunting. Your product pages should contain an indented section with the product ID, whereas your cart and conversion complete pages should also contain similar page-specific information.

If you don’t see the popup at all then there is an issue with your installation of the generic Bunting tracking code, which you should investigate first.


Triggered emails not being sent / arriving in inbox

Are email going into spam folder?

How to Diagnose: Check your inbox – are the emails landing in your spam folder? If the inbox is a Gmail account then check the ‘Promotions’ tab as, being promotional, Bunting’s triggered emails often land in here.

Explanation: Bunting’s triggered emails (abandoned cart, ‘we miss you’, etc) are promotional in nature, and email clients like Gmail will often categorise them as such. Likewise, email clients with spam filters set high might automatically redirect Bunting’s emails to the spam bin, depending on the wording you use in your email. For example, words like ‘sale’, ‘offer’, ‘discount’, etc will often trigger spam filters.

Orders aren’t being recorded correctly

Is the order code correct?

How to Diagnose: Get a copy of the order confirmation (‘thank you’ page) javascript code, as it appears on the website. Look for the value within the following variable

$_Bunting.d.uc = “value“;

Does this value match that on the installation page script within your Bunting account?

Explanation: The value of the $_Bunting.d.uc variable in your order complete ‘thank you’ page must not be edited, and must be the same as that detailed within the installation page on your Bunting account. Please update the script, ensuring that the $_Bunting.d.uc value is the same as on your installation page.

Product recommendations aren’t appearing on web pages

Is an A/B Test underway?

How to Diagnose: Find the segment containing the product recommendations, and click the ‘Split Test Experiment’ tab. If a test is underway, then this may be the reason. Also look at the action execution count under ‘Triggered Content’. If above zero then the recommendations are or have been displayed, which supports this reason.

Explanation: You are currently conducting a split test on your product recommendations, meaning that a percentage of your visitors, selected at random, are not seeing any recommendation content (called the ‘Control’ group). It is possible that you are one of the control visitors.

Please try loading up your website in your browser’s privacy mode to see if the recommendations appear. If they don’t then close the browser again. Try this a few times, and in the event of repeated failure let us know.

Is the content active?

How to Diagnose: Check that the segment, and the product recommendations within it are active. If nothing is active then you have your answer.

Explanation: The product recommendations action / segment is inactive, meaning that the content won’t be displayed on your website. To fix this issue, reactivate the relevant content.

Are any active products within Bunting?

How to Diagnose: If product entry is via an XML feed then click ‘Setup’ > ‘Product Data’. Is there a feed? Has it uploaded and imported products correctly?

Explanation: Bunting needs product data in order to show recommendations. If no data has been uploaded then no recommendations will appear. Make sure you have waited at least 24 hours after the first ever feed was uploaded, as there is a delay on first upload.

Are your product product images correct?

How to Diagnose: Check a few of the image URLs that you are sending to Bunting (either via your XML feed, or via Javascript). Do they load correctly?

Explanation: Bunting needs working images in order to show recommendations. If your image URLs don’t work correctly then you may see recommendations without images.

Most popular / trending product recommendations show inaccurate results

Is order data being collected?

How to Diagnose: Within the affected website on Bunting, click ‘Visitor Profiles’. If the tab ‘Converted Visitors’ doesn’t contain any visitors then the conversion tracking script may not have been installed correctly.

Explanation: Bunting bases popular product recommendations on the number of times they’ve been ordered over the last day (labelled ‘trending’), week or month.

If your account doesn’t yet contain any order data then this would cause the issue, as all products are currently equal in terms of Bunting’s knowledge of their popularity. No order data being recorded is normally due to the order tracking script not having been installed correctly. This is particularly the case if a large number of product views and add-to-cart actions have already been recorded.

If the web team gets the order tracking code in place then recommendations will become much more accurate, and popular products will start to appear correctly within a few hours, increasing in accuracy over the next few days.

You can get the order tracking script on this page under the heading ‘Thank you page code’: