Server Side A/B Split Testing with Bunting

Server-side split testing with Bunting is quick and easy to set up with this guide. However, before we continue, it is important to define what a server side split test is in Bunting, and how it differs from a client side split test.

Definitions

Server side: Content is delivered from your servers before page load, not from Bunting after page load. Your server must define who to show content to, and informs Bunting via Javascript which variation/control group each visitor is in.

Client side: Content is delivered from Bunting’s servers via Javascript. Bunting handles the visitor targeting, and manages the distribution of visitors across each of the different variation/control groups for you.

Continue reading Server Side A/B Split Testing with Bunting

Does Basic Authentication on my website affect the use of Bunting?

The basic authentication is often used on staging sites, as a way of preventing unwanted access.

Basic authentication should not affect your use of Bunting, as Bunting’s javascript API is being called from your Basic Auth site, rather than the API requesting information from it. Therefore, you should be able to implement the javascript tracking code as you would on any regular website.

The only area that will be slightly different is the method that Bunting uses to collect your XML product feed, if that feed is also behind basic authentication. For this you will just have to enter your basic authorization username and password when you enter your product feed address into your Bunting account.

Should I include product variants within my Bunting XML feed?

Let’s say you have a product, such as a t-shirt, in several sizes. Should you submit the product several times in each size?

The answer is: no. You should only submit the product once.

To produce content, such as product recommendations, Bunting only needs to know general information about products, such as their names, prices, and image URLs, etc.

Including the same product multiple times in different variations can, and probably will, result in multiples of the same product being recommended at the same time.

Continue reading Should I include product variants within my Bunting XML feed?

How can test my Bunting installation?

To test your Bunting installation on any page, simply get your website URL and append the following value:

#bunting_installation_mode=yes

For example:

http://www.your-website.com/page.html#bunting_installation_mode=yes

An information popup will appear, containing all the data that is being sent from your website to Bunting. Your product pages should contain an indented section with the product ID, whereas your cart and conversion complete pages should also contain similar page-specific information.

Continue reading How can test my Bunting installation?