Product Recommendations are powerful. Not only can they increase conversions, and bump up each user’s average order volume, they excel in keeping users engaged and committed to browsing through your website.
In this tutorial, we’ll be running through each and every step needed to set up powerful recommendations that do their job from day one, but also get smarter all the time!
Step One – Setting Up Visitor Targeting
Go to your Bunting Dashboard.
Select Inactive Content under Personalization Cloud.
Choose the Create New Campaign button, then From Scratch.
Visitor Targeting is the first essential piece in performing a good test. This is a way of defining who exactly will see your content.
Once the targeting rules have been setup click On To The Next Step to continue.
Step Two – Creation
Let Bunting do the hard work for you, and use the in-built recommendations in the content section. To do this, select it from the content list.
Our Visual Editor will appear, and it will ask you where you would like to place your product recommendations. If you move your mouse over your website’s elements, you’ll see a blue marquee appear.
Click on one of the elements on your website.
There will be options asking where you would like the product recommendations to appear.
Here you have various options. Select the option most suited to where you would like your recommendations to be positioned.
If you need more information on placing content within the Visual Editor, this guide will be a great help!
There you go! Your recommendations have been added and are ready to be styled for your website!
Step Three – The Look and Feel
Why have something that looks out-of-place on your website, when you can match the look-and-feel of the Product Recommendations exactly to your branding?!
Moving straight on from the last stage, click Preview and Edit. This will again bring up the Visual Editor where you can see the recommendations.
From here click the Cog ⛭ symbol in the top right of the screen and select Setting for Recommendations. Click okay if you are ready to proceed on the alert prompt.
We’re now in the underlying configuration for the Product Recommendations, which define both how they operate and look. For now, scroll down to the Widget Designer – Wizard.
Here you can change the variables which define your font and colours to suit your brand guidelines.
Step Four – Setting up Split Tests
Split tests are a bedrock in gaining a solid insight into what your users really want. This can be done in the measure impact tab.
To start running the split test for the campaign, turn the Google Analytics Event Tracking to ON and the Run a split-test to measure impact dropdown to yes.
Finally, Save and Finish. Now you have Product Recommendations that have been styled to match the look of your site in a few minutes!
Step Five – Publishing Live
You are now ready to get product recommendations on your site!
All you have to do is head to Inactive Campaigns and, in the manage column, select the drop-down for your New Product Recommendations and click Activate.