Much of Bunting’s power comes from its knowledge of your products, and its ability to cross reference them with visitor profiles. You should now select a method of sending information about your products to Bunting.
Below are the specifications showing the mandatory, recommended and optional fields to allow your fields to be configured.
Unique Product Code <upc> Mandatory
The identifier for each product has to be unique within your account, and cannot be re-used. You can use any sequence of letters and digits for the product ID.
Required for all products.
250 Characters Max
Important: Once a product has been submitted, the ID must not be changed when you update your data or be used for a different product at a later point in time.
When you create a piece of content with Bunting, you run through a 3 step process, Visitor targeting > Content > Measure Impact.
To set up split testing, all you have to do is change the drop-down under “Run a split test to measure impact?” on the Measure Impact page to Yes and let Bunting do all the hard work for you. Once you have done this click Save Changes and you are ready to start collecting Results when your Campaign is Activated.
Where can I see the Results?
In the campaign lists within Bunting when a split test has been set up for the campaign you can see the results on the right-hand site similar to the image below.
If the Split test has not yet reached its confidence target within Bunting then it will still display that the split test between variations is still active.
If you click on one of these split test result figures it will take you to the Split Test Results page for that campaign and will display all the available metrics:
Cart Products per Visitor
Visits per Visitor
Average Visit Duration
Product Views per Visit
Page Views per Visit
You can even select a specific variation to see the results for that variation at a much more granular level. Showing a graph of results as well as a history of the variation’s performance.
There is an advanced option to alter the amount of traffic that is able to view the split tests. The default for this is 50/50, but this can be catered to the specific campaign you are testing.
In addition to this, the confidence target can be changed. This is the metric that is calculated by Bunting as the probability for that variation to be the most effective. Once this target is reached it will deactivate the other variations.
All of the traffic is then routed to the winning variation from the deactivated variations and the control group.
To ensure there are no false positives Bunting will only automatically end the split test and show this campaign to all visitors when the confidence target is reached with more than 200 conversions.
Note: Google analytics has been turned on for this Campaign to further measure the impact. If you want to read more about Google analytics event tracking and what information Bunting passes to it click here.
It is now necessary to obtain consent from your customers in the EU in order to send email marketing communications, including abandoned cart emails. This must be an affirmative opt-in (not a pre-ticked box).
Before you can use Bunting’s email tools, Bunting must know that consent has been given from each recipient. By default, Bunting sets all visitor’s email subscription statuses as being opted out (‘optout’).
Bunting contains a variety of features, many of which you can find detailed on the main Bunting website. A more exhaustive list can be seen below.
Last updated: 18/12/2015
Content Creation Tools
Intelligent, data-driven product recommendations, which appear seamlessly as part of your website’s content. Drag-and-drop integration makes plugging them in a one-minute task.
A popup you show to visitors containing information. Useful for preventing shopper exits, welcoming visitors to your site, and making important prompts. Your website is normally darkened in the background when a lightbox is being displayed.