How can I preview my content on mobile? 📱

Whether you have been sent a preview link from the Bunting team or previewing a variation that you have set up for mobile you might immediately wonder why the content looks out of place. This is because it defaults to open in desktop mode if you are not using a phone. Don’t worry though there is a simple solution.

Right Click anywhere on the webpage and click inspect or use the internet browsers keyboard shortcut. In Chrome  this is (Cmd + Shift + I). This will bring up the inspector and developer tools. Once this window appears click the mobile and tablet symbol at the top left and you can now view your content as it would appear on the device shown at the top on the screen.

Note: Sometimes the page may need refreshing to display the mobile version of the website.

By: Andy Alban 1st October 2018

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How to whitelist Bunting?

Do you have any services that are blocking Bunting, maybe due to a firewall or security protocol?

Not a problem!

We now have fixed NAT gateways for each availability zone in AWS, and the following should work as static IPs for outbound traffic going forward.

The following are IP addresses of our outbound traffic to European, African and Asian servers:

34.243.215.109
34.246.108.93
34.246.61.0

The following are IP addresses of our outbound traffic to North and South American and Australian servers:

54.233.169.127
18.228.21.99

All you have to do is whitelist all of these IP’s and Bunting will now be whitelisted.

We ask that that you to whitelist all of them in case any traffic needs to be redirected at any point.
These are fixed and static forever, and more will be added as Bunting adds more local availability zones in various continents.

By: Andy Alban 20th September 2018

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XML Schema Guide

Much of Bunting’s power comes from its knowledge of your products, and its ability to cross reference them with visitor profiles. You should now select a method of sending information about your products to Bunting.

Specification

Below are the specifications showing the mandatory, recommended and optional fields to allow your fields to be configured.

Benefits of using an XML within Bunting.

Unique Product Code <upc> Mandatory

The identifier for each product has to be unique within your account, and cannot be re-used. You can use any sequence of letters and digits for the product ID.

Type: Character Limit: Example Value: XML Example:
Text 250 Characters Max abc123 <upc>abc123</upc>
Important: Once a product has been submitted, the ID must not be changed when you update your data or be used for a different product at a later point in time.

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By: Andy Alban 26th July 2018 Tags: , ,

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How to set up a split test and measure the results!

When you create a piece of content with Bunting, you run through a 3 step process, Visitor targeting > Content > Measure Impact.

To set up split testing, all you have to do is change the drop-down under “Run a split test to measure impact?” on the Measure Impact page to Yes and let Bunting do all the hard work for you. Once you have done this click Save Changes and you are ready to start collecting Results when your Campaign is Activated.

Running a split test demonstration

Running a split test within the Bunting platform.

Where can I see the Results?

In the campaign lists within Bunting when a split test has been set up for the campaign you can see the results on the right-hand site similar to the image below.

If the Split test has not yet reached its confidence target within Bunting then it will still display that the split test between variations is still active.

If you click on one of these split test result figures it will take you to the Split Test Results page for that campaign and will display all the available metrics:

  • Converted Visitors
  • Revenue
  • Cart Products per Visitor
  • Visits per Visitor
  • Average Visit Duration
  • Bounce Rate
  • Product Views per Visit
  • Page Views per Visit
Split Test Results Page

Image showing split test results page within Bunting.

You can even select a specific variation to see the results for that variation at a much more granular level. Showing a graph of results as well as a history of the variation’s performance.

There is an advanced option to alter the amount of traffic that is able to view the split tests. The default for this is 50/50, but this can be catered to the specific campaign you are testing.

Advanced Split Test Screen

Advanced Split Test Results Screen

 

In addition to this, the confidence target can be changed. This is the metric that is calculated by Bunting as the probability for that variation to be the most effective. Once this target is reached it will deactivate the other variations.

All of the traffic is then routed to the winning variation from the deactivated variations and the control group.

To ensure there are no false positives Bunting will only automatically end the split test and show this campaign to all visitors when the confidence target is reached with more than 200 conversions.

Note: Google analytics has been turned on for this Campaign to further measure the impact. If you want to read more about Google analytics event tracking and what information Bunting passes to it click here.

By: Andy Alban 20th July 2018 Tags: , , ,

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What Product Recommendation algorithms are there?

Bunting offers many algorithms which can be applied to Product Recommendations, with each having certain levels of suitability for different pages of your eCommerce website.

The following list details the algorithms and the uses for them:

  • Adaptive – These are the default setting for recommendations from Bunting using a machine learning algorithm to detect what the best recommendations are given in the context of the page.
  • Recently Viewed by Visitors
  • Most Popular – Last 24 Hours
  • Most Popular – Last 7 Days
  • Most PopularLast 30 Days
  • Popular Alternatives – This is most often used on Product Pages. It takes into consideration what customers view, add to cart and buy after viewing the specified product.
  • Cross Selling – Commonly shown on both Cart/Checkout pages and Product pages. This takes into consideration what other customers buy from these pages.
  • Repeat Custom – This will determine what customers usually buy, based on what their last purchase was. The context for this is the order complete page, this is done cumulatively.

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By: Andy Alban 22nd June 2018 Tags: , ,

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Can I still use Google Analytics if I install Bunting?

Can I still use Google Analytics if I install Bunting?

Yes, of course! In fact, the first stage of the Measure Impact step is an option to turn on Google Analytics Event Tracking.

Many of our clients still have Google Analytics and use it alongside Bunting. This allows them to make a more informed decision on just how much ROI Bunting is providing.

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By: Andy Alban 12th June 2018

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How to update your email database in Bunting with customer consent (GDPR compliance)

It is now necessary to obtain consent from your customers in the EU in order to send email marketing communications, including abandoned cart emails. This ​must​ be an affirmative opt-in (not a pre-ticked box).

Before you can use Bunting’s email tools, Bunting must know that consent has been given from each recipient. By default, Bunting sets all visitor’s email subscription statuses as being opted out (‘optout’).

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By: Ben Smith 10th May 2018

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