Adding Recommendations – Quick Guide

Product Recommendations are powerful. Not only can they increase conversions, and bump up each user’s average order volume, they excel in keeping users engaged and committed to browsing through your website.

In this tutorial, we’ll be running through each and every step needed to set up powerful recommendations that do their job from day one, but also get smarter all the time!

Step One – Setting Up Visitor Targeting

Go to your Bunting Dashboard.

Select Inactive Content under Personalization Cloud.

Choose the Create New Campaign button, then From Scratch.

Visitor Targeting is the first essential piece in performing a good test. This is a way of defining who exactly will see your content.

Once the targeting rules have been setup click On To The Next Step to continue.

Step Two – Creation

Let Bunting do the hard work for you, and use the in-built recommendations in the content section. To do this, select it from the content list.

Selecting Product Recommendations
Adding Buntings powerful pre-made Product Recommendations

Our Visual Editor will appear, and it will ask you where you would like to place your product recommendations. If you move your mouse over your website’s elements, you’ll see a blue marquee appear.

Click on one of the elements on your website.

There will be options asking where you would like the product recommendations to appear.

Here you have various options. Select the option most suited to where you would like your recommendations to be positioned.

If you need more information on placing content within the Visual Editor, this guide will be a great help!

There you go! Your recommendations have been added and are ready to be styled for your website!

Step Three – The Look and Feel

Why have something that looks out-of-place on your website, when you can match the look-and-feel of the Product Recommendations exactly to your branding?!

Moving straight on from the last stage, click Preview and Edit. This will again bring up the Visual Editor where you can see the recommendations.

From here click the Cog  symbol in the top right of the screen and select Setting for Recommendations. Click okay if you are ready to proceed on the alert prompt.

We’re now in the underlying configuration for the Product Recommendations, which define both how they operate and look. For now, scroll down to the Widget Designer – Wizard.

Here you can change the variables which define your font and colours to suit your brand guidelines.

Widget Designer
Using the Widget Designer to style recommendations

Step Four – Setting up Split Tests

Split tests are a bedrock in gaining a solid insight into what your users really want. This can be done in the measure impact tab.

To start running the split test for the campaign, turn the Google Analytics Event Tracking to ON and the Run a split-test to measure impact dropdown to yes.

Finally, Save and Finish. Now you have Product Recommendations that have been styled to match the look of your site in a few minutes!

Step Five – Publishing Live

You are now ready to get product recommendations on your site!

All you have to do is head to Inactive Campaigns and, in the manage column, select the drop-down for your New Product Recommendations and click Activate. 

Publishing Content
Call to action to publish content within Bunting

How to add Urgency Messaging Tutorial

How is Urgency Messaging used?

This is a step by step tutorial on how you can setup Urgency Messaging using only the Visual Editor.

Common Sales Uplift of Urgency Messaging
Common Sales Uplift of Urgency Messaging

Urgency messaging invokes a fear of missing out, making a person act quickly. This means that a user is more likely to buy an item – they know it is running out, so they want it more.

Now the benefits of Urgency Messaging have been outlined, we can go ahead and start setting up our campaign for this.

Continue reading How to add Urgency Messaging Tutorial

Adding hyperlinks in the Visual Editor

So you have already created a new piece of content using the Visual Editor or by using a default template. Now, you need to add a hyperlink to the relevant webpage. Not a problem. Here is all you need to do this:

  • A piece of content setup that you want to add a hyperlink to. 📄
  • A URL (web address) that you want the content to point to. (It doesn’t have to be a button, it could be an image, text or any other element you want to link from.) 🔗
  •  2 minutes of your day! ⏱

Right-click on the element that you want to add the hyperlink to and select Edit Text/HTML. Next, before the content, type <a href="Add-URL-Here"> to add an anchor tag. Between the quotation marks, add the link address that you want to point to. Then close the anchor tag after the content by typing </a>

Depending on the styling of the website you may need to amend the color as shown in the demonstration below.  This is done by right clicking Edit Appearance -> Text then selecting the appropriate color.

Adding a hyperlink within the Visual Editor
Adding a hyperlink within the Visual Editor

How do I use the Visual Editor?

What is the Visual Editor?

The Visual Editor is a tool built into the Bunting Platform. It is a strong resource for creating and editing content for use within Campaigns.

It allows the user to see the layout of the webpage and how the HTML elements are structured in order to display exactly which elements on the page can be edited. This is displayed to the user by outlining the element in blue and showing the class/id name. To begin editing all that has to be done is right-click the element and follow the menu.

Surely it must be more difficult than that? Nope, that’s it, and to show you just how quickly you can start creating content, we have created a simple example below. 😊

Inserting Content

Often the first place to start when using Bunting is to place personalized content within the Campaign. Great. How is this done? Either by using a ready-made template or from scratch.

Inserting-Product-Recommendations
Inserting Product Recommendations using the Visual Editor

Continue reading How do I use the Visual Editor?

I don’t know how to code, can I still create content?

Through the use of the Visual Editor within Bunting, users that do not have programming experience can create Campaigns without the need for writing a single line of code.

When you create a New Campaign you have the option of whether to create the content from scratch or whether you want to use an in-built template.

These options with the addition of the Visual Editor and Widget designer allow users to create content without writing a line of code.

If you require any further information you can see the guide of how to use the Visual Editor here.

creating-content-without-code-gif

Getting started creating content with the Bunting platform.

What is a Product Data Feed and why do I need it?

Product feeds exist as a way of defining what products are within your inventory.

They include useful information such as the Product Name, Product Image, Stock Level, etc.

Bunting can read this data to begin attaching statistical probabilities that a user will purchase a particular product, and is the core of how the recommendation algorithm learns about your company.

What formats are supported?

We support XML and CSV/TSV formats.

What does it do?

This is where Bunting gains its knowledge of your products. This data is crucial to get the most value out of Bunting. A product feed with an updated index of products will allow the platform to provide much more efficiently.

Product feeds are ingested by default every 12 hours, and new products are then reasoned about.

Continue reading What is a Product Data Feed and why do I need it?

How to setup Multi Language support using Bunting?

How does this work?

Using Bunting you can set up Multi-Language support with ease, allowing translation for specific countries for text content as well as currency for the specific country.

This can be found from the within Bunting on a website monitor page. then selecting Settings to the right of the Performance button above the Personalization Cloud settings.

Setting up Multi-Language support within Bunting

This will set up the site in a way that allows the appropriate translation to be applied depending on the location in which the user is visiting the site from.

Creating Lightboxes

Lightboxes pose a way to present additional information to your users after a certain event or trigger.

In the context of Bunting, good uses for these tools are to create brand awareness (such as promoting a featured item specifically), reiterating unique selling points (such as the number of 5 star reviews), gaining feedback via forms, and encouraging sales via promotions.

Continue reading Creating Lightboxes

How to filter recommendations by Brand?

How to filter recommendations by Brand?

This can be implemented on variations in a recommendations content campaign in the Recommendations Settings. Here if you navigate to Content of Recommendations then Filters there is a Brand Filters drop-down. From here there are 2 options. Only show products from the following brands: or Hide products from the following brands:. Once an option has been selected there is functionality to add specific brands or only show the brand of product being viewed.

Continue reading How to filter recommendations by Brand?

How do I change the Product Recommendations algorithm?

Within the content section of the Product Recommendation, select the Product Recommendation Settings. If you go to the Content of Recommendations section there is an algorithm dropdown.

This can be accessed from the following breadcrumb trail:

Inactive/Active Campaigns -> Product Recommendation Campaign -> Content -> Product Recommendation Variation -> Recommendation Settings

By default, this is set to Adaptive which uses machine learning to tailor the recommendations automatically to the page on which they reside.

The algorithm choice on specific page Recommendations can improve ROI based on the context of the page. To see a full list of Bunting Product recommendation algorithms and what they do please follow this link.

Changing the product recommendations algorithm of a variation.