It is now necessary to obtain consent from your customers in the EU in order to send email marketing communications, including abandoned cart emails. This must be an affirmative opt-in (not a pre-ticked box).
Before you can use Bunting’s email tools, Bunting must know that consent has been given from each recipient. By default, Bunting sets all visitor’s email subscription statuses as being opted out (‘optout’).
You can find this code in websites > installation (I’ll do it myself) > tracking code (scroll to the bottom).
Here it is:
This will subscribe people as they visit your website.