How to setup visitor targeting?

Do you have an idea for a Campaign that requires specific targeting constraints? 👨‍👩‍👧‍👦 🎯

Why not check out the Visitor Targeting section for your campaign. Here there are an extensive amount of conditions which can be added together to create rules. These rules are a criteria of statements that must be true in order for Campaign to be shown.

Let’s go through a few examples. There a few common scenarios which we will walk you through below:

– Such as only show the Campaign in question on the product page. This is very simple, to do all you have to is click the drop-down, then click More under Current Visitor Metrics then select Is Viewing a Product Page. 🛍️

Target campaign only on product page

– Target by device 📱– An example of this would be a campaign that only targets mobile or maybe if it is not equal to desktop (displays on tablets and mobiles).

Targeting non desktop visitors

– A campaign based on time of day 🕒

Content based on time of day

– Show content depending on the category of product being viewed – An example of this could be if you know a visitors favourite category is Jeans, show them that shiny new hero banner with your best-selling Jeans! 👖

Favourite category gif

– If they are not currently subscribed to email 📧 show a campaign to the user – This can be used to prompt the user to enter their email address for use in marketing campaigns.

Target users for email input

– If the user is not browsing in the local Country of the store then show different delivery information. 🚚🌎 – A common use case for this is a store offers free delivery in its own country and it isn’t to ship to other countries.

Targeting via Location

Have a great idea in mind? Want to see a list of all our targeting metrics? 🤓

There are so many metrics to setup niche and wonderful campaigns. We hope this was enough to get you started on your journey.

Visitor Metrics List

If you want to know more about chaining conditions, then click here: http://knowledgebase.bunting.com/guide-to-segment-conditions

 

How can I preview my content on mobile? 📱

Whether you have been sent a preview link from the Bunting team or previewing a variation that you have set up for mobile you might immediately wonder why the content looks out of place. This is because it defaults to open in desktop mode if you are not using a phone. Don’t worry though there is a simple solution.

Right Click anywhere on the webpage and click inspect or use the internet browsers keyboard shortcut. In Chrome  this is (Cmd + Shift + I). This will bring up the inspector and developer tools. Once this window appears click the mobile and tablet symbol at the top left and you can now view your content as it would appear on the device shown at the top on the screen.

Note: Sometimes the page may need refreshing to display the mobile version of the website.

How to whitelist Bunting?

Do you have any services that are blocking Bunting, maybe due to a firewall or security protocol?

Not a problem!

We now have fixed NAT gateways for each availability zone in AWS, and the following should work as static IPs for outbound traffic going forward.

The following are IP addresses of our outbound traffic to European, African and Asian servers:

34.243.215.109
34.246.108.93
34.246.61.0

The following are IP addresses of our outbound traffic to North and South American and Australian servers:

54.233.169.127
18.228.21.99

All you have to do is whitelist all of these IP’s and Bunting will now be whitelisted.

We ask that that you to whitelist all of them in case any traffic needs to be redirected at any point.
These are fixed and static forever, and more will be added as Bunting adds more local availability zones in various continents.

Feature List

Features List 🔥

Bunting contains a variety of features, many of which you can find detailed on the main Bunting website. A more exhaustive list can be seen below. Last updated: 26/7/2018

Content Creation Tools 

  • Product Recommendations Intelligent, data-driven product recommendations, which appear seamlessly as part of your website’s content. Drag-and-drop integration makes plugging them in a one-minute task.
  • Lightbox A popup you show to visitors containing information. Useful for preventing shopper exits, welcoming visitors to your site, and making important prompts. Your website is normally darkened in the background when a lightbox is being displayed.
  • Message Box A box that appears at one corner of visitors’ screens, containing text or images. Less obtrusive than a lightbox. Great for offering special offers, reassuring visitors, or prompting an action.
  • Message Bar A horizontal bar that appears a the top or bottom of visitors’ screens, containing a single line of text.
  • Targeted Email Sends a personalised email to individual visitors, or to your support staff, which can contain product recommendations, abandoned cart products and text.
  • Feedback Form A feedback form that appears within a Bunting lightbox. You can download the responses from your Bunting account into a spreadsheet.
  • Redirect Visitors Send visitors to other pages on your website when appropriate. A useful common example is redirecting an international visitor to a version of your website that is written in their language.
  • Exit Message Show visitors a message that only appears when they try to close their browser. When combined with a special offer, this can produce an effective method of preventing visitor exits.
  • Shopping Cart Email A lightbox that appears to visitors, offering to send the contents of their shopping cart to their email. Bunting handles the form and the email sending, allowing you to easily collect more email addresses for later targeting.
  • Webhook Bunting can send visitor data to any URL of your choice with a webhook, allowing you to easily integrate with your CRM, website, or any other tool of your choice.
  • Javascript Execution Have Bunting execute a piece of Javascript that you give it.

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XML Schema Guide

Much of Bunting’s power comes from its knowledge of your products, and its ability to cross reference them with visitor profiles. You should now select a method of sending information about your products to Bunting.

Specification

Below are the specifications showing the mandatory, recommended and optional fields to allow your fields to be configured.

Benefits of using an XML within Bunting.

Unique Product Code <upc> Mandatory

The identifier for each product has to be unique within your account, and cannot be re-used. You can use any sequence of letters and digits for the product ID.

Type: Character Limit: Example Value: XML Example:
Text 250 Characters Max abc123 <upc>abc123</upc>
Important: Once a product has been submitted, the ID must not be changed when you update your data or be used for a different product at a later point in time.

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Installation checklist

The purpose of this checklist is to give you assurance that every component of Bunting was installed correctly. This will give you troubleshooting advice about how to double-check and resolve any issues that might crop up.  It’s useful to do this immediately after completing the install to give peace of mind that you’re ready to begin using Bunting.

At a high level, the following should be checked:

  1. Conversions are being tracked by Bunting.
  2. Abandoned Carts are being tracked.
  3. Products in your XML feed match those on your website.
  4. Page specific Visitor Targeting will work correctly.
  5. On the Homepage.
  6. On the Category pages.
  7. On the Product Pages.
  8. On the Cart page.

Firstly, let’s deal with conversions. 💰

If you have installed the Conversion Complete Page script. Go ahead and do the following test:

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Adding Recommendations – Quick Guide

Product Recommendations are powerful. Not only can they increase conversions, and bump up each user’s average order volume, they excel in keeping users engaged and committed to browsing through your website.

In this tutorial, we’ll be running through each and every step needed to set up powerful recommendations that do their job from day one, but also get smarter all the time!

Step One – Setting Up Visitor Targeting

Go to your Bunting Dashboard.

Select Inactive Content under Personalization Cloud.

Choose the Create New Campaign button, then From Scratch.

Visitor Targeting is the first essential piece in performing a good test. This is a way of defining who exactly will see your content.

Once the targeting rules have been setup click On To The Next Step to continue.

Step Two – Creation

Let Bunting do the hard work for you, and use the in-built recommendations in the content section. To do this, select it from the content list.

Selecting Product Recommendations

Adding Buntings powerful pre-made Product Recommendations

Our Visual Editor will appear, and it will ask you where you would like to place your product recommendations. If you move your mouse over your website’s elements, you’ll see a blue marquee appear.

Click on one of the elements on your website.

There will be options asking where you would like the product recommendations to appear.

Here you have various options. Select the option most suited to where you would like your recommendations to be positioned.

If you need more information on placing content within the Visual Editor, this guide will be a great help!

There you go! Your recommendations have been added and are ready to be styled for your website!

Step Three – The Look and Feel

Why have something that looks out-of-place on your website, when you can match the look-and-feel of the Product Recommendations exactly to your branding?!

Moving straight on from the last stage, click Preview and Edit. This will again bring up the Visual Editor where you can see the recommendations.

From here click the Cog ⛭ symbol in the top right of the screen and select Setting for Recommendations. Click okay if you are ready to proceed on the alert prompt.

We’re now in the underlying configuration for the Product Recommendations, which define both how they operate and look. For now, scroll down to the Widget Designer – Wizard.

Here you can change the variables which define your font and colours to suit your brand guidelines.

Widget Designer

Using the Widget Designer to style recommendations

Step Four – Setting up Split Tests

Split tests are a bedrock in gaining a solid insight into what your users really want. This can be done in the measure impact tab.

To start running the split test for the campaign, turn the Google Analytics Event Tracking to ON and the Run a split-test to measure impact dropdown to yes.

Finally, Save and Finish. Now you have Product Recommendations that have been styled to match the look of your site in a few minutes!

Step Five – Publishing Live

You are now ready to get product recommendations on your site!

All you have to do is head to Inactive Campaigns and, in the manage column, select the drop-down for your New Product Recommendations and click Activate. 

Publishing Content

Call to action to publish content within Bunting

How to set up a split test and measure the results!

When you create a piece of content with Bunting, you run through a 3 step process, Visitor targeting > Content > Measure Impact.

To set up split testing, all you have to do is change the drop-down under “Run a split test to measure impact?” on the Measure Impact page to Yes and let Bunting do all the hard work for you. Once you have done this click Save Changes and you are ready to start collecting Results when your Campaign is Activated.

Running a split test demonstration

Running a split test within the Bunting platform.

Where can I see the Results?

In the campaign lists within Bunting when a split test has been set up for the campaign you can see the results on the right-hand site similar to the image below.

If the Split test has not yet reached its confidence target within Bunting then it will still display that the split test between variations is still active.

If you click on one of these split test result figures it will take you to the Split Test Results page for that campaign and will display all the available metrics:

  • Converted Visitors
  • Revenue
  • Cart Products per Visitor
  • Visits per Visitor
  • Average Visit Duration
  • Bounce Rate
  • Product Views per Visit
  • Page Views per Visit
Split Test Results Page

Image showing split test results page within Bunting.

You can even select a specific variation to see the results for that variation at a much more granular level. Showing a graph of results as well as a history of the variation’s performance.

There is an advanced option to alter the amount of traffic that is able to view the split tests. The default for this is 50/50, but this can be catered to the specific campaign you are testing.

Advanced Split Test Screen

Advanced Split Test Results Screen

 

In addition to this, the confidence target can be changed. This is the metric that is calculated by Bunting as the probability for that variation to be the most effective. Once this target is reached it will deactivate the other variations.

All of the traffic is then routed to the winning variation from the deactivated variations and the control group.

To ensure there are no false positives Bunting will only automatically end the split test and show this campaign to all visitors when the confidence target is reached with more than 200 conversions.

Note: Google analytics has been turned on for this Campaign to further measure the impact. If you want to read more about Google analytics event tracking and what information Bunting passes to it click here.

How to add Urgency Messaging Tutorial

How is Urgency Messaging used?

This is a step by step tutorial on how you can setup Urgency Messaging using only the Visual Editor.

Common Sales Uplift of Urgency Messaging

Common Sales Uplift of Urgency Messaging

Urgency messaging invokes a fear of missing out, making a person act quickly. This means that a user is more likely to buy an item – they know it is running out, so they want it more.

Now the benefits of Urgency Messaging have been outlined, we can go ahead and start setting up our campaign for this.

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Adding hyperlinks in the Visual Editor

So you have already created a new piece of content using the Visual Editor or by using a default template. Now, you need to add a hyperlink to the relevant webpage. Not a problem. Here is all you need to do this:

  • A piece of content setup that you want to add a hyperlink to. 📄
  • A URL (web address) that you want the content to point to. (It doesn’t have to be a button, it could be an image, text or any other element you want to link from.) 🔗
  •  2 minutes of your day! ⏱

Right-click on the element that you want to add the hyperlink to and select Edit Text/HTML. Next, before the content, type <a href="Add-URL-Here"> to add an anchor tag. Between the quotation marks, add the link address that you want to point to. Then close the anchor tag after the content by typing </a>

Depending on the styling of the website you may need to amend the color as shown in the demonstration below.  This is done by right clicking Edit Appearance -> Text then selecting the appropriate color.

Adding a hyperlink within the Visual Editor

Adding a hyperlink within the Visual Editor

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